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Our Purpose

To help our clients attain their life's goals and ambitions through thoughtful financial stewardship.

Our Values

Be Trustworthy

Be Trustworthy

We aim to hold ourselves to the highest standards of character, integrity and trust. We operate in a trust centered environment, and our behavior can leave no doubt as to our priorities or intentions. Clients come first. We expect our colleagues, clients, and business partners to be honest, trustworthy and responsible. We help our clients make well informed decisions by providing them with customized advice. The financial services industry faces constant change and challenges, and we must face all circumstances with our integrity intact. We cannot succeed if our character is in question.

Relationships First

Our focus on client relationships is central to our existence and success. Our client relationships are far more than just business relationships - we treat clients like extended family. We provide a listening ear, empathy and understanding. We believe in their goals and dreams, we celebrate their successes and we share their hardships. Meaningful relationships with our clients help us to better serve them, and help them to pursue happiness and satisfaction in their lives. Relationships with our team members and our families are also paramount to our success. No individual can succeed if the quality of their personal and professional relationships is compromised. We seek to maintain meaningful, productive, reciprocal relationships within our team, and recognize that it is through our combined efforts and a commitment to a balanced life that we achieve our goals.

Thoughtful Stewardship

Thoughtful Stewardship

We are entrusted with the wealth and well being of our clients and team members, and it is our responsibility to be worthy of that trust. It is our responsibility to use our resources (money, time, talent, influence) in a way that allows us to help others to live life fully and work towards their goals. We believe that we can do so best by hearing what our clients "mean" rather than just what they "say." By having a true understanding of people's needs and desires and by balancing empathy with wisdom we are afforded the opportunity to provide advice that will help them pursue their goals.

Passion for Excellence

We believe that "good enough" never is. We believe passion for excellence is an attitude, a lifelong pursuit driven by the need to continuously expand and discover ways to be "better." Lifelong learning, intellectual curiosity, and an unwillingness to settle for less than our best are at the heart of excellence. Our team members believe in the quest for excellence, and act accordingly. They want to grow, seek challenges and achieve ever higher levels of excellence, both personally and professionally.

Do our values align with yours?

Contact The Sterling Group