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Gretchen Prince, MBA

Gretchen Prince, MBA

Financial Advisor & Principal

626-440-9683

gprince@tsgadvisor.com

I have been with The Sterling Group since 2006 and became a partner of the firm in 2023. In addition to advising clients, I am also the Operation Manager. Throughout my tenure, I’ve enjoyed working in many roles to contribute to the firm’s growth and evolution. 

Finances are intertwined with everything in life and can often be overwhelming and emotional. I’m honored to be here as a resource and guide, and my clients know I am always just an email or phone call away.  I love helping clients sculpt their dreams into tangible, goal-oriented plans. Foraging lasting connections through mutual trust and open communication is extremely important to me.

Born and raised in Pasadena, I currently live in Montrose with my husband, Bill. Our family is a modern-day Brady Bunch. My husband (an architect) and I share five adult kids and Bella and Coco, our adopted Schnoodles.

When I'm not working, you can find me exploring the wild wonders of nature, hiking through scenic trails, striking a pose in yoga class, or soaking up the serenity of Joshua Tree. Life is too short not to enjoy each moment, especially those spent with loved ones in the great outdoors!